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her competent authorities in prosecuting violations of law or these Terms of Use. 11.4. Survival. Upon any termination of these Terms of Use under this Section 11, all provisions of these Terms of Use and its incorporated documents that by their nature should survive termination (including but not limited to Section 4 and Section 8 through 13) will survive and remain in full force and effect. 12. Miscellaneous 12.1. Your consent to Electronic Communications. Visiting any component of the Site, sending us emails, and completing online forms are all considered forms of electronic communication. You consent to receiving electronically all notices, disclosures, agreements, and other communications from us concerning your use of the Site and your rights and obligations under these Terms of Use, and you agree that any means of electronic communication satisfies any legal requirement that our communication to you be in writing. To the extent permitted by law, you waive any rights or requirements under any statutes, regulations, rules, ordinances, or other laws in any jurisdiction that may require an original signature or delivery or retention of non-electronic records, or for delivery of payments or electronic credits. 12.2. No Waiver. Our failure to exercise or enforce any right or provision of these Terms and Conditions shall not operate as a waiver of such right or provision. 12.3. Our Right to Assignment. We may assign any or all our rights and obligations under these Terms and Conditions to any other person or persons at any time. 12.4. Severability. If any provision of these Terms of Use is deemed unlawful, void, or unenforceable by a court or tribunal of competent jurisdiction, then that provision is deemed severable from these Terms of Use and does not affect the validity and enforceability of the remaining provisions. 12.5. No Partnership. There is no joint venture, partnership, employment, or agency relationship created between us and you as a result of these Terms of Use or your use of any part of the Site. 12.6. Choice of Law. All matters relating to the Site and these Terms of Use and any dispute or claim arising therefrom or related thereto (in each case, including non-contractual disputes or claims), shall be governed by and construed in accordance with the laws of the Cayman Islands without giving effect to any choice or conflict of law provision or rule (whether of the Cayman Islands or any other jurisdiction). 12.7. Enforcing Your Rights or Providing Notice. A person who is not a party to these Terms of Use will have no right to enforce any of these Terms of Use against us. To resolve a complaint regarding your use of the Site, or to receive further information regarding its use, please contact us using the contact details provided in clause 1.3. 12.8. Interpretation of Headings and Text. Section and clause headings used in these Terms of Use, and as they may be used in any other documents incorporated as part of these Terms of Use, are for ease of reference only. Headings are not binding and should not be interpreted together with the substantive provisions of these Terms of Use or any incorporated documents. Additionally, where the text of any provisions of or documents incorporated as part of these Terms of Use is bolded, you understand and agree that this text provides you with conspicuous notice and satisfies any legal requirement that notices, disclosures, or provisions be written in all capital letters. 13. Dispute Resolution and Arbitration 13.1. Agreement to Arbitration. You and aelf both understand and agree that any claim or dispute arising under these Terms of Use or your relationship with aelf (past, present, or future) will be finally settled exclusively by binding arbitration in accordance with the United Nation’s UNCITRAL Arbitration Rules (at https://uncitral.un.org/en/texts/arbitration/contractualtexts/arbitration ), which are incorporated into these Terms of Use by reference. 13.2. Pre-Arbitration Procedures. You and aelf mutually agree to attempt to resolve all disputes using good-faith and strive for a prompt, low-cost, and mutually beneficial outcome. Therefore, a party who intends to seek arbitration must first send to the other party a written Notice of Dispute (a “Dispute Notice”). Any Dispute Notice to aelf must be sent here , and any Dispute Notice we send to you will be sent to the email address registered with your account or otherwise associated with your use of the Site and agreement to these Terms and Conditions. Dispute Notices must include each of the following: (a) the contact details of the party providing the Dispute Notice; (b) a description of the nature and basis of the claim or dispute; (c) an explanation of the specific relief sought, including the total damages sought, if any, and the basis for the damage calculations; (d) a signed statement from the party providing the Dispute Notice verifying the accuracy of its contents; and (e) if the dispute is from you and you have retained an attorney, then a signed statement from you authorising aelf to disclose your account details to your attorney if necessary in resolving your claim or dispute. If an agreement is not reached to resolve a claim within 60 days after a notice of demand is received, then either party may commence an arbitration proceeding; except that, if either you or aelf send the other an incomplete Dispute Notice, the 60-day period begins tolling only after a complete Dispute Notice is received. Additionally, if either you or aelf request a telephone discussion, the 60-day period begins tolling only after the discussion has occurred. The statute of limitations and any filing fee deadlines will be tolled while the parties engage in required informal dispute resolution procedures. 13.3. Arbitration Procedures. Should any dispute proceed to arbitration, you and aelf expressly agree that an arbitrator properly appointed under the UNCITRAL Arbitration Rules may issue all appropriate declaratory and injunctive relief necessary to ensure the arbitration and final settlement of disputes (but only in favour of the individual party seeking relief and only to the extent necessary to provide relief warranted by that party’s individual claim). You and aelf agree to keep any arbitration strictly confidential. The properly appointed arbitrator will have the authority to order any remedies, legal or equitable, that a party could obtain from a court of competent jurisdiction in an individual case based on the claims asserted, and nothing more. ## /legal/privacy-policy Last updated: 3 September 2024 This privacy policy ("Privacy Policy") elucidates the procedures by which Aelf Pte Ltd("Aelf", "our", "Company", "we", or "us") gathers, employs, and divulges information about you. We reserve the right to modify this Privacy Policy periodically. Should alterations occur, we will notify you by amending the date at the top of this policy. Additionally, in certain instances, we may provide further notification, such as appending a statement to our Website or dispatching a notification to you. We encourage you to regularly review this Privacy Policy to remain informed about our information procedures and the choices at your disposal. We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about this privacy policy or our practices with regard to your personal information, please contact us here . 1. Our Role In Your Privacy This Privacy Policy is applicable to you if you: - visit our website at https://www.aelf.com (the "Website"); or - engage with us in other related ways ― including any sales, marketing, or events. In this privacy policy, if we refer to: - “Website,” we are referring to any website of ours that references or links to this privacy policy. - “Services,” we are referring to our Website, and other related services, including any sales, marketing, or events. The purpose of this Privacy Policy is to explain to you in the clearest way possible what information we collect, how we use it, how we share the information on a need-be basis and what rights you have in relation to it. If there are any terms in this Privacy Policy that you do not agree with, please discontinue use of our Services immediately. Please read this Privacy Policy carefully, as it will help you understand what we do with the information that we collect. 2. Your Responsibilities - Read this privacy policy - If you provide us with personal information about other people, or if others give us your information, we will only use that information for the specific reason for which it was provided to us. By submitting the information you confirm that you have the right to authorise us to process it on our behalf in accordance with this privacy policy. 3. Collection of Information Information you provide to us: We gather information either directly or indirectly from you when you interact with us or other sources connected to us. This may include filling out forms, making purchases, communicating with us via third-party platforms, participating in contests or promotions, seeking customer support, or engaging in other forms of communication. The personal information we collect may encompass your name, email address, postal address, phone number, credit card details, and any additional information you choose to share. General Information we collect from you: - a. Personal information you disclose to us - We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and Services, when you participate in activities on the Website or otherwise when you contact us. - The personal information that we collect depends on the context of your interactions with us and the Website, the choices you make and the products, Services, and features you use. The personal information we collect may include the following: - Contact details – We may collect names; phone numbers; email addresses; mailing addresses; contact preferences; and other similar information. All personal information that you provide to us must be true, complete and accurate, and you must notify us of any changes to such personal information. - b. Information we collect automatically when you interact with us: Upon accessing our Website or engaging in transactions with us, certain information is automatically collected, including: - Transactional Information: Details pertaining to purchases or returns, such as product specifications, purchase prices, and transaction dates and locations, are collected. - Device and Usage Information: We gather data regarding how you access our Website, encompassing information about your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, information about your activity in the Website (such as the date/time stamps associated with your usage, pages and files viewed, searches and other actions you take such as which features you use) and device event information (such as system activity, error reports (sometimes called ‘crash dumps’) and hardware settings). - Location Information: Subject to your device permissions, we may collect precise location data such as, but not limited to the country, location, information about how and when you use our Website and other technical information such as device and application identification numbers, location, browser type, hardware model Internet service provider and/or mobile carrier, operating system and system configuration information. For example, we may use GPS and other technologies to collect geolocation data that tells us your current location (based on your IP address). You can opt out of allowing us to collect this information either by refusing access to the information or by disabling your ‘location setting’ on your device. Note however, if you choose to opt out, you may not be able to use certain aspects of the Services. You have the option to cease the collection of precise location information at any time (refer to the "Your Rights and Choices" section below for further details). - This information is primarily needed to maintain the security and operation of our Website, and for our internal analytics and reporting purposes. - c. Information we collect from other sources: We may obtain information about you from third-party sources, such as identity verification services, data analytics providers, and mailing list providers (if applicable). 4. Use of Information We use personal information collected via our Website for a variety of business purposes described below. We process your personal information for these purposes in reliance on our legitimate business interests, in order to enter into or perform a contract with you, with your consent, and/or for compliance with our legal obligations. We indicate the specific processing grounds we rely on next to each purpose listed below. We may use your information which we collect or receive for the purposes set out below: - To send administrative information to you – to send you product, service and new feature information and/or information about changes to our terms, conditions, and policies. - To protect our Services – as part of our efforts to keep our Website safe and secure (for example, for fraud monitoring and prevention). - To enforce our terms, conditions and policies – for business purposes, to comply with legal and regulatory requirements or in connection with our contract. - To respond to legal requests and prevent harm – If we receive a subpoena or other legal request, we may need to inspect the data we hold to determine how to respond. - Fulfill and manage your orders – to fulfill and manage your orders, payments, returns, and exchanges made through the Website. - Administer prize draws and competitions – to administer prize draws and competitions when you elect to participate in our competitions. - To deliver and facilitate delivery of services to the user – to provide you with the requested service. - To respond to user inquiries/offer support to users – to respond to your inquiries and solve any potential issues you might have with the use of our Services. - To send you marketing and promotional communications – We and/or our third-party marketing partners may use the personal information you send to us for our marketing purposes, provided this is in accordance with your marketing preferences. For example, when expressing an interest in obtaining information about us or our Website, subscribing to marketing or otherwise contacting us, we will collect personal information from you. You can opt-out of our marketing emails at any time. - Deliver targeted advertising to you – to develop and display personalized content and advertising (and work with third parties who do so) tailored to your interests and/or location and to measure its effectiveness - Responding to Job Applications – to respond to an employment or independent contractor application you may have submitted with aelf. 5. Sharing of Information We may process or share your information under the following circumstances or as otherwise outlined in this Privacy Policy: - Consent – if you have given us specific consent to use your personal information for a specific purpose. - Legitimate Interests – when it is reasonably necessary to achieve our legitimate business interests. - Performance of a Contract – Where we have entered into a contract with you, we may process your personal information to fulfill the terms of our contract. - Legal Obligations – where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process, such as in response to a court order or a subpoena (including in response to public authorities to meet national security or law enforcement requirements). - Vital Interests – where we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person and illegal activities, or as evidence in litigation in which we are involved. More specifically, we may need to process your information or share your personal information in the following situations: - Business Transfers – We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company. - Vendors, Consultants, and Other Third-Party Service Providers – We may share your data with third-party vendors, service providers, contractors or agents who perform services for us or on our behalf and require access to such information to do that work. Examples include: payment processing, data analysis, email delivery, hosting services, customer service and marketing efforts. We may allow selected third parties to use tracking technology on the Website, which will enable them to collect data on our behalf about how you interact with our Website over time. This information may be used to, among other things, analyse and track data, determine the popularity of certain content, pages or features, and better understand online activity. Unless described in this privacy policy , we do not share, sell, rent or trade any of your information with third parties for their promotional purposes. - Affiliates – We may share your information with our affiliates, in which case we will require those affiliates to honour this privacy policy. Affiliates include our parent company and any subsidiaries, joint venture partners or other companies that we control or that are under common control with us. - Business Partners – We may share your information with our business partners to offer you certain products, services, or promotions. 6. Who Will Your Information Be Shared With? We only share and disclose your information with the following categories of third parties. If we have processed your data based on your consent and you wish to revoke your consent, please contact us using the contact details provided in section 14 below. - Data Analytics Service Providers - Data Storage Service Providers - Cloud Computing Service Providers - Communication & Collaboration Tools - Performance Monitoring Tools - Product Engineering & Design Tools - Social Networks - Sales & Marketing Tools - Testing Tools - Website Hosting Service Providers 7. Use of Cookies And Other Tracking Technologies While we do not directly utilize cookies or other tracking technologies on our Website, we may engage with third-party service providers who deploy such technologies as part of their service offerings. For instance, we use Hotjar in order to better understand our users' needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users' experience (eg how much time they spend on which pages, which links they choose to click, what users do and don't like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users' behavior and their devices device's IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf. By interacting with our Website, you may be subject to these third-party technologies, which are governed by the respective provider's pri